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Jump To Comment: 1 2 3I can think of many reasons why people should have been campaiging against MTV already and for a long time. But this article sent me to the internet to find out more. Readers! see for yourself what MTV are doing for glamour militarisation & pop-war culture here at the MTV army jobs page :-
http://www.mtv.co.uk/army
Melvin the advert boy a black british chap by the way not only learns teamwork, negotiation skills, fitness and leadership (qualities that used to be reserved for the officer class alone not humble canon fodder squaddies) but he gets into the swish nightclub and by the smoochie kiss we may presume he gets to shag the the twenty something girl of British Asian appearance in high heel and a business style suit.
Not only sexy fun but money too....... she looks like she earns more than £16,000.
Just to think the BNP would probably all want to send these MTV advert people some horrible wartorn poor place only the BNP would consider their home and MTV wants youngsters to consider as a temporary tour of duty.
The adverts are typical of European military recruitment crap ( euro-armed forces are different from their US allies ) in that they focus on the "fringe after-benefits" of going through systematic devalidation as an individual thereafter sent with in adecquate equipment and no moral cause to vent barely controlled anger on whoever is enemy of the day. They don't bother telling their recruits or potential recruits they'll win respect - most British people know that criminal convictions are highest amongst demobbed squaddies than any ethnic minority. They don't linger long on the snazzy uniforms, make-up or those wonderful recruitment puzzles of a decade ago. For those who don't remember them here' a reminder :
(1) "You are at a ravine - there's no bridge. You've a group of five people to get across the bridge. What are you going to do? phone the queen's shilling hotline now with your answer - be the best!".
.........hmmmmm............let's cut a local's stomach open and use their guts to improvise a rope?
(2) "There are four of you in a jeep [one medic - one radio operator - one sap (engineer) - one officer you! ] the perfidious khan / bolshevik / south armagh fenian is hundreds of yards behind baying for your blood - only one of you can get across the rope bridge over the gorge at a time! .......who shall go first?
........hmmmmmm.........tough one that..........Chaps, we've a situation and it falls unto me to carry the radio, first aid box and tool kit over the bridge.
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For those who couldn't be arsed to watch MTV for hours to see the adverts or can't be arsed going to the MTV Brit Hun Army recruitment page here's a summary of what you're missing (as found on an angry blog http://forums.penny-arcade.com/showthread.php?p=12366445 )
"MTV are running ads on other UK TV networks where a man is stopped from going into a nightclub for wearing khaki shorts. We're then told that he's a soldier.
The quite attractive woman with the clipboard turns to camera and asks how he'll get in?
There's 4 options, but it turns out they're all correct.
Fitness: Guy runs home, gets acceptable pants, gets into club.
Teamwork: Guy calls a friend, friend brings pants
Leadership: Guy gets his mates to start chanting his name, so he seems famous and can get in.
Negotiation: Guy talks someone who probably won't go into swapping pants, so guy can get in."
if you weren't boycotting MTV before - then here's another reason! They're recruiting Squaddies!
fuck all tv - tv is toxic : to make, to watch, to dispose of...
Option 5-Hand out bottles of water to all the dishevelled clubbers, ensuring TV cameras see this noble and heroic act of chivalry.
Option 6-Open fire into the crowd.
Option 7-Ransack the place in a fit of rage
Capital takes the opportunity of an economic downturn and job shortage it generated itself to bolster the ranks of it's attack dogs. How eminently cynical. Anyone who joins the army after looking at MTV is a gullible idiot. Well, at least we won't be losing a cancer cure here!!!